Strike of Kings is an epic new MOBA game originally designed and licensed by Tencent Games! Actually the game has made a mobile game miracle in China with the record of 50 million daily active users and 6 billion RMB income a quarter. The game is easy to play and suitable for wide user range, lots of the primary school students are crazy for Strike of Kings in China.


Strike of Kings, Chinese name 王者荣耀, is developed based on League of Legends while Tencent invested in Riot Games in 2011, the game adds some Chinese historical and mythological contents inside, making it super popular in Chinese young players. The game even becomes the most profitable game in App Store China even though the game is free to play with cash shop for hero skins.

Now Strike of Kings is coming out of China,we can find millions of downloads in Google Play and App Store among SEA users.The game is scheduled to be launched in the NA and EU this September. Different from the CN version, the overseas version of Strike of Kings pays more attention to western culture, champions have different names, backgrounds and looks to fits the western market. DC universe authorized Batman into Strike of Kings.

Talking about the key to success, we can clearly see that Free to Play is the basic way for Strike of Kings, which allows wide range of users to download and try the game. With the most frequent used IM app QQ and Wechat in China, Tencent easily get their big user groups into this game. Social in Strike of Kings also plays an important role by inviting and communicating with friends. Then users can purchase the virtual goods in the cash shop inside, making Tencent the biggest winner in this market.

With Strike of Kings so popular in China, can’t help wondering how successful it would be when releasing all over the world.What’s your opinion on this game? Do you think the success in China can be remade in global market?